COMING SOON
Winter 2024/2025
Explore the Magic of Ancient Lure
Where Tradition Meets the Waterways
Nestled in the heart of Klamath County, Oregon, Ancient Lure is an Indigenous, women, veteran, and disabled-owned bait and tackle shop that goes beyond supplying fishing gear. This unique establishment blends top-notch fishing equipment with artistic creations from local artisans. Committed to community engagement, Ancient Lure promotes sustainable fishing practices and celebrates the rich cultural heritage of the region. It is a welcoming haven for both seasoned anglers and those who appreciate the artistry and traditions of fishing.
Our mission at Ancient Lure is to provide high-quality fishing gear and custom fly-tying kits while offering educational workshops that incorporate traditional tribal knowledge.
Exciting News!
Ancient Lure: A 2024 Pow Wow Pitch Semi-Finalist!
Ancient Lure had the honor of participating in the 2024 Pow Wow Pitch. Although we didn’t make it past the semi-finals, reaching this stage was a significant achievement and a truly valuable experience.
We’re incredibly grateful for the opportunity and want to extend our thanks to Pow Wow Pitch and our amazing mentors for their guidance and support. Congratulations and best of luck to all the Indigenous entrepreneurs advancing to the grand finals—we’re cheering you on!
Thank you to everyone who supported Ancient Lure on this journey. We look forward to what’s next!
Thank You, Pow Wow Pitch!
Our Services
upcoming workshops
Our upcoming workshops will include Fishing Techniques and Conservation, where participants can learn sustainable fishing practices and techniques from experienced anglers. In our Fly Tying workshop, you'll have the opportunity to create your own custom fly-tying kits incorporating traditional tribal concepts. Our Outdoor Skills workshop will help you gain essential skills for safe and enjoyable outdoor adventures.
advocacy for access to waterways
We are dedicated to promoting access to waterways for underserved communities and ensuring ADA access for anglers with disabilities. Through our advocacy efforts, we aim to make fishing accessible and enjoyable for everyone.
community engagement
We are excited to host a variety of fishing-related community activities. We will partner with local schools and organizations to promote environmental stewardship and cultural education, fostering a deeper connection with our waterways and heritage. Through these efforts, we aim to support and empower anglers of all abilities and experience levels.
Meet the owner
Willa Powless is the passionate owner and founder of Ancient Lure, LLC, a unique bait and tackle shop located in Klamath County, Oregon. Drawing on her rich heritage as a member of the Klamath Tribes and her lifelong love for fishing, Willa has created a business that blends high-quality fishing gear with local artisan crafts and educational workshops. She is a dedicated advocate for access to waterways for underserved communities and ADA access for anglers with disabilities. Her vision for Ancient Lure is to foster community engagement, promote sustainable fishing practices, and reclaim the waterways for tribal members. With deep roots in the community and a commitment to environmental stewardship, Willa is dedicated to making Ancient Lure a cornerstone for fishing enthusiasts and nature lovers alike. Willa is a devoted grandmother, raising her grandson full-time after the tragic loss of her youngest daughter in 2021. She is actively involved in her community and committed to making a positive impact through her various roles and initiatives.
Upcoming events
Inspiring a deeper connection to nature and heritage through exceptional fishing experiences, while fostering community and honoring the traditions of tribal culture. Ancient Lure is an Indigenous, veteran, woman owned small business. Coming soon, with a launch date to be announced in Fall 2024.